Putting it to work

• Competitive Tracking That Produces Decisions

  Most competitive dashboards are watched for a month and abandoned. What to track, how many, and the small number of questions the data can actually answer.

  Procedure

• Measuring Whether a Promotion Worked

  The peak is the least informative part. A design that distinguishes pulled-forward demand from genuine incremental sales, using data you already have.

  Procedure

• Market Sizing From Rank Data, and Its Limits

  The most requested application and the least reliable. What a bounded estimate looks like, and why the full-category version should usually be refused.

  Analysis

• Reading Demand Signals for Inventory and Planning

  Rank as a leading indicator for stock decisions, where first-party data is thin, and the specific ways this goes wrong at the moments it matters most.

  Procedure

• Reporting to People Who Will Act

  The uncertainty gets stripped as a figure travels. Structuring output so the caveats survive a slide deck is most of the skill.

  Procedure

• Setting Up Rank Tracking From Nothing

  The first ninety days, in order. Nothing here requires a purchase, and the sequence matters more than the tooling.

  Procedure

• A Worked Example, Start to Finish

  One question taken through data, checks, analysis and reporting, with the reasoning shown at each step including the parts that produced a weaker answer than hoped.

  Procedure

7 notes